Episode 006

Russell Brunson: G.O.A.T. of Funnels, Funnel Hacking, and Webinars

RUSSELL BRUNSON: PROVEN SALES & WEBINAR FUNNELS AND SELLING FROM THE STAGE

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About Russell Brunson

Within 3 years of launching, ClickFunnels grew to $100M with 55,000 customers and is now the fastest growing non-venture backed software company in the world. Russell Brunson is the co-founder of ClickFunnels, has a following of over a million entrepreneurs, and has sold 250,000+ copies of his marketing books. In this episode, he shares his top strategies for funnel hacking and webinars.

What You’ll Learn

  • What a funnel really is and how “it’s like having the best salesperson in the world”
  • Russell’s process for identifying core false beliefs the market has and how to knock them down
  • His techniques for using Neuro-Linguistic Programming (NLP) during his webinars
  • The #1 technique to get people to say YES
  • The stack: how to actually build a ton of value and get people to buy FAST
  • What Russell does to get himself amped up before webinars
  • His goal for cost-per-registrant for a webinar
  • The number of registrants Russell wants to see before a webinar
  • How Russell uses funnel stacking to make an average of $280 per book that he gives away for free