Episode 012

Dave Long: G.O.A.T. of Building a Fitness Franchise

HOW ORANGETHEORY FITNESS GREW TO AN 850+ LOCATION FRANCHISE

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About Dave Long

Orangetheory Fitness has more locations than most fitness franchises ever, yet they’ve never closed down a single one! Co-founder and CEO Dave Long specializes in franchise growth; before Orangetheory, he was involved in two other major franchises that grew to over 1,350+ locations combined. In this interview, he shares his routines and secrets to growing both himself and Orangetheory Fitness.

What You’ll Learn

  • Why most franchises fail
  • How Orangetheory gained a 100% success rate
  • The secret to how the best franchises build so quickly
  • How to successfully lead a company with 150+ employees at their headquarters alone
  • Major mistakes to avoid when hiring a marketing team
  • How they used science and data to come up with their extremely popular workout